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Using a seasonal theme alongside a message of gratitude — it was a clever example of how to use content to reinforce brand values and reignite user interest. With a helpful and thoughtful tone of voice, it aims to stem the fears and general stigmas that surround online dating, using advice-based articles to drive registration on the main site. Influencer Marketing. By enabling users to sign up with their Facebook login, it cleverly cuts through the frustrations of traditional dating websites, encouraging a younger audience to download and use the app. Creative Directors Choice. Content Marketing.

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Premier League. Take it from the seven dating sites and apps below. In one campaign, Match printed out 3D models of some of their users. Hinge shifted its marketing strategy a bit with these ads. Shazam Chart.

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The campaign alone had a social media reach ofand was responsible for more than Tinder matches.

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Provocative Online Dating Campaigns

About the Author. Share This. Branded Content. Video Is this the era of social media reckoning? Creative Directors Choice.

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Sweet Dating Campaigns

Affiliate Marketing. Ad of the Day. Valentines Day. Happn was among those jump-starting the conversation a long time ago, and this campaign shows that the team cares about more than just making matches. Content Marketing.

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